A global partner for
ambitious brands

With more than 20 years of experience, Lift is today one of the leading communication agencies in Portugal.

It all started in 1993 with the foundation of Bairro Alto, a communication and public relations consultancy, a tiny company with its headquarters in the heart of Lisbon, the neighborhood after which the company was named.

In 2005 Bairro Alto ceased to exist, clearing the way to Lift Consulting, already as one of the Top 5 Portuguese communication agencies. Since then it has annually doubled in size, number of people and number of clients, investing in an organic growth and in the synergy between  the different areas of communication.  Lift has been able to keep up with the trends and changes in the sector, as well as with the clients’ needs.

Nowadays, positioning itself on its three pillars of activity – Public Relations, Digital and Content –, Lift benefits from being part of the group Lift World, which allows the company to offer its clients a diverse range of services in areas of marketing and communication, such as Events, Branding, Brand Activation, amongst others.

GREAT TOGETHER

Lift Consulting, as a responsible consultancy always looking for the best international practices, adopted the Stockholm Code in its corporate activities. A set of international norms in Portugal adopted by APECOM (of which Lift Consulting is affiliated) and internationally by the ICCO.

Lift Consulting adopted the Stockholm Code in its corporate activities.

THE STOCKHOLM CODE

With more than 20 years of experience, Lift is today one of the leading communication agencies in Portugal

In November 2017 Lift joined The Network One, the biggest international network of independent agencies. Present in 109 countries through a network of around 1200 companies, The Network One incorporates solutions for Advertising (em português escrever também em maiuscula), PR, Media, Digital, Events, Branding and Design, in every market and every sector.

Methodology

We follow our own consulting methodology, oriented towards Reputation.

Who Are We

Lift Consulting is composed by a team of savvy professionals specialized in different areas of marketing and communication. It’s from this diversity that the strategies that set us apart and bring value are born.

Marta Marreiros

Partner

Having joined the Bairro Alto team in 1998, Marta nowadays manages corporate and product communication for clients in the Agro-Food, Distribution, FMCG, Tourism, amongst other sectors.  She daily works with clients as Nutrinveste/Sovena, Sogrape, Os Mosqueteiros Group, Primor and Nestlé. She has a vast experience in social responsibility and crisis communications. Previously, she was an intern at NR Hill & Knowlton, having coordinated the Media/Research Department.

Salvador da Cunha

CEO

Salvador has over 20 years of experience in Reputation Management, Multi-stakeholder Communication Strategies, Corporate and Financial Communication and Crisis Management. In the past he founded newspapers like Diário Económico, Público and Jornal de Negócios. Between 2002 and 2011 he was the vice-president and president of APECOM and, between 2008 and 2010, he was a member of the International Communications Consultancy Organization’s board.

Diogo Ferreira da Costa

Partner

Diogo was connected to the Brandia Central group for 15 years, carrying out functions of Technology Consulting for marketing and communication projects. He joined Lift in 2013 as a Marketing & Technology Consultant. As a consultant, Diogo has taken part in projects for multinational clients from different sectors, therefore having a vast experience in Telecommunications, Banking, Insurance, Retail and Distribution, always focusing on both online and offline integration.

Ana Faustino

Partner & Head of Strategy

Ana started her career at Bairro Alto Group as a Communication Manager, in the consumer, tourism and technology sectors. Later, she was Public Relations Manager at Os Mosqueteiros Group. Back to Lift, since March of 2008, Ana developed the Strategic Planning and Business Development areas. Currently, she is the Partner responsible for the strategy and creativity areas. Graduated in Communication Sciences from the Faculty of Social and Human Sciences of Universidade Nova de Lisboa, with an Advanced Programme for Executives in Communication and Marketing at ISCTE and a Master in Strategy at ISCSP.

Rui Sousa

Creative Director

With over 13 years of experience digital marketing and communication, Rui started his career at the interactive unit of Dreamsolutions, followed by working in the strategic area of Heylife (a pioneering agency in mobile platforms in Portugal). He used to be responsible for More’s strategy and creativity, and an Educational Director and Tutor of the Mobile Design & Development course at EDIT- School of Interactive Design and Technology.

Teresa Figueira

Partner

With over 15 years of experience in the communication sector, six of which as a General Manager of Hill + Knowlton Portugal, Teresa has a strong experience in the development and integration of strategic communication programs across various sectors. With a vast experience in managing multinational clients and in coordinating international integrated communication programmes, Teresa has extensive knowledge of the European reality in terms of communication consulting and PR.

Maria João Costa

Client Director

Maria João joined Lift in 2010 and she currently manages brand and product communication, for clients in the areas of Lifestyle, Beauty, Fashion, Retail/Distribution, Real Estate, Luxury, amongst others. Previously, she worked at Frontpage as a Client Director as well, focusing on corporate and product communication, media relations and strategic planning. Maria João was also a communication consultant at Sanchis Communication, and integrated the office of Communication and PR of Lisbon’s Trading Post.

Mauro Duarte Sousa

Head of Content Marketing

Until Mauro joined Lift Consulting’s content area, he was a Business Manager at Plot Content Agency, where he preformed client director duties. Throughout his professional journey he also had 8 years of experience in media relations and communications consulting, and has been responsible for several communication projects at M Public Relations and at Pure Ativism. Mauro graduated in Communication Sciences, and started off his career as a journalist.

Sónia Vigário

Client Manager

Sónia is currently Client Manager at Lift, responsible for digital projects. Previously she worked in several marketing and communication agencies such as Plot Content Agency, Brand New, Bandia Central, as an account manager. She has a degree in Communication Sciences from Universidade Independente and a Post-Graduation in Marketing Management from ISEG.

Catarina Brito

Client Director

At Lift Consulting since 2012, Catarina has worked with clients in the Financial, Insurance, Healthcare, Education and Telecommunications sectors. She has 17 years of experience in communication: started off as a journalist, a position she held for 11 years. She worked at Semanário Económico and Jornal de Negócios, and also created the now extinct newsmagazine Focus.

Helena Azevedo

Client Director

At Lift since 2012, Helena has been working in sectors such as Healthcare, Energy, Consumer Goods, Beauty and Lifestyle, Tourism, Real Estate and Culture (cinema and music). She was a journalist between 1992 and 2006, where she worked as an editor and as editor-in-chief in several general publications such as the magazine Ego, and specialized publications such as Engenharia & Vida and Tecnologia Médica.

Suzana Pereira

Reputation Practice Leader

Suzana has a degree in Political Science and in the past she was a journalist and editor of economic publications for several years, particularly in MaisValia, Ed. and Economia Pura. In 2009, she became communication consultant, working for clients like Bayer, Samsung, Liberty Seguros, Microsoft, Sonae, among others. In 2012 she returned to journalism to produce two television programs dedicated to entrepreneurship and export: The Next Big Idea for SIC Notícias and Win World for TVI 24. She is currently working in Lift’s Reputation practice area, which runs the Rep.Circle, a reputation-led knowledge center. She also assures the connection with The Rep Trak Company, represented in Portugal by Lift.

Pedro Vieira

Head of Social and Communities

Graduated in Corporate Communication, Pedro believes the community is one of the strongest elements in brands’ communication. He saw in social media the perfect opportunity to match these two elements he admires and went to the USA to specialize as a Customer Acquisition Specialist and Customer Value Optimizer. He was a Social and Content Planner at Mindshare Portugal, and a Digital Channel Specialist & Community Manager at More, where he worked clients in the widest range of business areas, always with a purpose in mind: to create value.

Gonçalo Boavida

Associate Consultant

Member of the Public Affairs team since 2019, Gonçalo was Political Advisor for the Portuguese parliament for more than 6 years, namely working at the Economical Comission. For several years, he worked particularly with Tourism, Telecommunications, Energy, Automotive Sector and Textile, among other sectors Over the past three years, as a consultant, Gonçalo has been developing a closer relationship with the pharmaceutical industry and with the Spanish market. Graduated in Economics, has developed his career in Business in Portugal, Poland and Spain. With a MBA at the Católica|Nova and as candidate to a doctorate at Nova SBE (2016-2019), Gonçalo continues to connect the business world with political decision making.

Cláudia Nogueira

Associate Consultant

Former Executive Director at Lift Consulting up until 2011, where Cláudia led the Institutional Communication, Crisis Management and Brand Communication areas. Since then she kept her connection to Lift World as Managing Partner at Plus, a company focused on Training (Media Training and Public Speaking) and Development (Personal Branding and Personal/Team Development). In 2020 Plus integrated Lift and Cláudia became the leader of the Training business area as an associate consultant. She is also specialist in Media Advice to candidates for political positions and coach in the fields of Crisis Management and Communication.

Lift Consulting is the most awarded Portuguese communications consultancy.

As a result of several years’ work, we are the most awarded communication consultancy acting in Portugal. Amongst other awards, we were several times recognized as the Communication Consultancy of the Year (by Meios & Publicidade and by Marketeer) and internationally recognized as the Iberian Consultancy of the Year (by The Holmes Report). We were also recognized as one of the most innovative consultancies in Europe, by The Holmes Report. There’s no better reward for all our teams’ hard work and dedication.