By Gonçalo Boavida, Director & Head of Public Affairs

A paradox from 1978

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By Salvador da Cunha, CEO da lift

Zelensky: The Power of a Leader's Communication

By Salvador da Cunha

A new brand which reflects Lift’s positioning today: a fully integrated agency.

By Sebastião de Lancastre

Yes, we do invest in communication!

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Reputation: A company's best investment

By Ana Faustino

Brands’ fault