You`ve only seen half of it

For the launch of Samsung’s new foldable smartphones, we created a 360 campaign about breaking down barriers and building the future.

Creative concept

Graphic and web design

Filming and video editing

PR and Influencer relations

Digital and Social Media

Brand activations and events

After coming out ahead in 2019, Samsung strengthened its positioning in the foldables race with the new Galaxy Z Fold 3 and Galaxy Z Flip 3.

A new era of Mobility was unfolding, with two new mobile devices proving that until now we’ve only seen a part of what Samsung had to offer.

Throughout four episodes, Albano Jerónimo, Maria Miguel, Sara do Ó and Noiserv – disruptors in their areas – tell us about their own vision of a future in which innovation and mobility play an increasingly crucial role in their professional success.

See all episodes in

The web series’ premiere took place at Capitólio, where we invited journalists and gathered the brand’s influencers and partners to experience first-hand the new Samsung foldable phones and watch the exclusive debut of the first episode.

The next day, the first video was out with an online and offline advertising campaign.

We wanted the Portuguese to feel that with their current smartphones they had only seen half of it, so we created from scratch an innovative technological solution that supported the entire campaign: to watch the first episode they would have to share the viewing experience with another smartphone, side-by-side, in a fully synchronized way.

We kept on launching new episodes on a weekly basis with a social media content strategy to promote the series website. Trailers, snippets, and teasers stormed Samsung and the stars’ social media profiles to reach as many people as possible.